We all know one thing worth letting wiggle towards extinction is single-use plastic. If, like me, you die a little inside every time you witness the short life span of a straw, bag or bottle, then this imaginative take on throwaway culture is for you. I love any new initiative or campaign that is hell-bent on reducing idiocy you.

'Who cares about tomorrow? Just about everyone, we hope'

The 'Live For Once' ad smoothly showcases a fake brand, “Once”, to spoof single-use plastic. So good.

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